T-MOBILE X ARIANA GRANDE
YOU WANT IT. YOU GOT IT.
Fans don’t just want to see their favorite artists. They want to feel closer to them. For Ariana Grande’s Sweetener World Tour, we transformed one of her most recognizable lyrics—“I want it, I got it”—into a promise from T-Mobile: “You Want It. You Got It.” Through exclusive access, content and immersive fan experiences, the campaign brought customers closer to Ariana than ever.
Created at 160over90. Role: Associate Creative Director / 2019 People's Choice Award: Concert Tour
CAMPAIGN LAUNCH
FAN EXPERIENCE
We transformed T-Mobile stores into Signature Studios, where fans could step into a recording booth and cover Ariana’s songs while T-Mobile covered their concert tickets. Select stores also became tour-inspired beauty studios, giving fans a place to get show-ready before the concert.
The platform extended beyond the Sweetener World Tour through livestreams, content and fan experiences
surrounding the Billboard Music Awards, Coachella and the Human Rights Campaign keeping fans connected to Ariana.
beyond the tour
2B+ IMPRESSIONS / SOLD OUT IN A RECORD 10 MINUTES / $200K+ RAISED FOR HRC