snapchat pride
25% of Gen Zers expect to change their gender identity at least once in their lifetime.
So we helped users redesign their pride flags to more accurately celebrate their fluidity and individuality.
Role: Internal Creative Lead / Designer: Paige Nuckols / Created at Snapchat / Advertising Club Interactive Gold 2022
gaydient flag ACTIVATION
Gen Z sees identity as fluid, but traditional Pride flags are fixed. Gaydient Flags let Snapchatters blend identities into a custom flag, then order it through LGBTQ+-owned Pride Basics.
how it works
from snap to street
Snapchatters turned their custom Gaydient designs into real flags with a New York pride activation.
PROUD PRONOUNS
We created a Lens and sticker pack that made sharing pronouns feel expressive, celebratory, and native to Snapchat.
