OpenAI asked us to create a global social campaign introducing ChatGPT’s new image generation capabilities and inspiring people around the world to bring their own ideas to life.

I concepted and created 80+ culturally rooted ideas that turned imagination into reality for audiences across 15 countries, 5 platforms, and countless languages.

Role: Freelance Creative Lead / Designer: Jay Dee Samonte / Agency: DEPT® / 2025

Chatgpt: Welcome to chat


80+ IDEAS
15 COUNTRIES
5 PLATFORMS

700M+ images created during the feature’s first week.
Selected concepts from the global campaign.

USA / MarieAntoipette

USA / My Daily Tarot

Malaysia / Stemsational

USA / Hall of Fame Me

Mexico / LuchaLibreMe

Thailand / MiniKeyChain

Malaysia / LabyrinthGarden

Vietnam / VintageVinyl

Argentina / Greenthumb

Mexico / TelenovelaMyFriends