OpenAI asked us to create a global social campaign introducing ChatGPT’s new image generation capabilities and inspiring people around the world to bring their own ideas to life.
I concepted and created 80+ culturally rooted ideas that turned imagination into reality for audiences across 15 countries, 5 platforms, and countless languages.
Role: Freelance Creative Lead / Designer: Jay Dee Samonte / Agency: DEPT® / 2025
Chatgpt: Welcome to chat
80+ IDEAS
15 COUNTRIES
5 PLATFORMS
700M+ images created during the feature’s first week.
Selected concepts from the global campaign.
USA / MarieAntoipette
USA / My Daily Tarot
Malaysia / Stemsational
USA / Hall of Fame Me
Mexico / LuchaLibreMe
Thailand / MiniKeyChain
Malaysia / LabyrinthGarden
Vietnam / VintageVinyl
Argentina / Greenthumb
Mexico / TelenovelaMyFriends