The Olympics don’t just showcase greatness, they inspire the next generation to chase it. Xfinity’s Light the Way campaign partnered with breaking star Victor Montalvo to share his story and show how greatness today sparks greatness tomorrow. Victor went on to make history, winning the first-ever Bronze Medal for USA Breaking.
Created at Gallegos United / Directed by Michael Gracey / Choreographer by Daniel Cloud
LIGHT THE WAY
Behind the scenes
Breaking hits the streets with Xfinity cardboard pop-ups. Scan to see Victor Montalvo’s moves in TikTok AR, learn his steps and share your spin. We teamed with creators to kick off the challenge and spark followers to break too.
