Nikita unfiltered s2
The inspiration behind the key art was Nikita herself — her rise as an influencer, her makeup empire, and her impact on pop culture. We portrayed her as a modern-day princess taking over Los Angeles. Each campaign extension reflected key themes from the show, including beauty, empowerment, and the rollercoaster of dating in LA.
Created at SnapChat. Retouching: Art Machine
NIKITA UNFILTERED LENS
We kicked the campaign off with a beauty lens driving fans to watch episode 1 reaching 19.6m impressions from fans.
Snapchat + dragun beauty
We partnered with her beauty line Dragun and created a watch kit where fans could get the looks from each episode.
Tinder partnership
We also partnered with Tinder and created a dating profile for Nikita that drove matches to episode 1.
