masters of the universe
THE WORLD’S MOST POWERFUL LIGHT SHOW
For more than 40 years, Eternia lived in fans’ imaginations. For the launch of Amazon MGM Studios’ Masters of the Universe, we wanted fans to finally see that world come to life above them, large enough to fill the sky.
So we pushed drone technology further than ever before, combining 1,600 LED drones, 50 pyrotechnic drones and an 11-mile laser. The Hollywood show earned a Guinness World Records title, then grew into a global moment across Los Angeles, Mexico City and Kuala Lumpur.
Role: Creative Lead
Executive Producer: Kevin Prince / Director: Brad Draifinger / Created @headsinthesky / 2026
GUINNESS WORLD RECORDS TITLE / 10M+ IMPRESSIONS
case study
global shows
global social rollout
City-specific films carried each power-up moment beyond the live events, expanding the campaign across social.
Los Angeles, USA
Mexico City, MEX
guinness world records title
Kuala Lumpur, MYS
Eternia didn’t just live in fans’ imaginations. It lived above them—and the world looked up.
EVENT EXPERIENCE
