TEST FOR TICKETS
30% of new HIV cases in NYC come from youth, with 60% of those youth unaware they are infected.
We created KYSS (Know Your Status Stage), a concert where the only way to get in was to get tested.
Created at Grey/Wing. | Gold Effie Awards 2015 | Silver. Innovation. El Sol 2015
PRINT / OOH
TESTED BEATS PLAYLIST
Leading up to the festival, we collaborated with the headlining musicians to create exclusive "tested beats" playlists available through unique Spotify condom codes.
Artist specifiC
festival assets
Flatbush Zombies
Bodega Bamz
A$AP FERG
PO JOHNSON
